Our Marketing Mavericks programme has been shaping the future for hundreds of new business start-ups since 2020.
Upon graduation in 2005, Vic didn’t know that going self-employed was an option and after 10 years of industry experience, she accidentally became a Marketing Freelancer.
‘Only 2% of freelancers felt they learned about self-employment at University’ ComRes.
During covid, Vic noticed that Graduates were struggling to get into relevant careers (due to furlough) so she created the Marketing Mavericks programme to give students another viable option.
Universities noticed the positive impact on Graduates who chose the route to self-employment and have embedded the programme into the curriculum.
Join leading Universities using Marketing Mavericks
On average employer received 140 applications per graduate job in 2023/24 – a 59% increase on the previous year. Students have told us they are:
An incredible learning experience that increased my self-confidence and gave me the reassurance to start up my own social media marketing business after graduating with a first-class degree.
Marketing Mavericks provided me with the essential skills and knowledge needed for a successful career in freelance marketing. Through the program, I learned the best practices for client relationship management and gained confidence in networking with established business professionals.
I was initially skeptical about joining this program and questioning the ROI since I had to self-fund. However, since joining, I’ve achieved an impressive 20x return on my investments and gained access to an incredible community of specialists from various fields. The best decision I’ve ever made.
Freelancing has always been something I wanted to do, but hadn’t thought was possible until I had built up years of experience in big companies. The Mavericks programme gave me the skills and confidence to get started straight out of university, and 8 months down the line I am successfully running my own business.
30 minute presentation and live Q&A session
How to go freelance (by Vic Taylor)
Mavericks self-fund this optional content with monthly live support
The common theme we hear from students is they don’t have an awareness that they CAN begin today and they don’t know WHERE to find trusted guidance to technically set up a business. We’re able to support:
We know the Marketing Mavericks programme builds confidence, skills and a career opportunity for hundreds of graduates per year. We even have parents get in touch with us to say what an impact it’s made!
I support students through the online content and build relationships with universities and new partners. We’re creating a new career pathway; entrepreneurship isn’t just for later—it starts now.
I love guiding people on their self-employment journey. My role ensures business owners feel supported as they grow. I connect Students to business owners on a regular basis, for a win-win outcome!
Mavericks can access the learning content 24/7
Each cohort has a unique whatsapp group to ask Qs
Online sessions – a chance to learn directly with Vic
Companies need Mavericks to support their business growth
Mavericks can add the programme to their experiences
Students like to receive tangible evidence for portfolios
We have worked with 1st years, 2nd years and final year students, plus post-graduate students to help them to determine if self-employment is for them.
Naturally, the older they are, the more they’ve developed through their degree content, however, we’ve seen awesome successes with 1st year students who set up in business straight away and don’t need to have a job serving coffee or stacking shelves throughout their degrees.
Generally, we recommend a 2 month timeframe for Stages 1 and 2 delivery and support, with 3 live sessions (beginning, middle and end) and full access to the online course material. We can work alongside you to create a bespoke course length, eg for a ‘Year in Enterprise’ we can start in October and run through to April.
We have supported Students to set up as:
We cater for students who are studying Business courses, Art and Design courses, and Humanities, so that they can explore/build a business in any areas that come under the ‘marketing’ umbrella.
What if some Students can’t make the times of the live sessions? Is there a replay?
Yes, we always provide a replay of live sessions for the cohort to watch back. It’s kept within their online portal and available until the end of the programme to watch back.
Yes, we can provide you with a % figure on a weekly basis to confirm how many students are engaging. This is important as you might choose to send an email from the University with a more formal ‘nudge’ to encourage them to engage with the programme.
Since 2020, we’ve been running Marketing Mavericks and every student has confirmed that this was beneficial to access the information.
Whether you choose to put 10 or 500 students through the Marketing Mavericks programme, there will 3 outcomes:
We do have a Plan B in place to make your budget get the results. Let’s say you have 50 Students who indicate an interest for the Marketing Mavericks programme, but after 2 weeks only 40 have signed up and started the course. We can give the other 10 a notice period to engage and if they don’t, we open up those spaces to fresh students.
The presentation from Victoria was excellent – it was informative and interesting and Victoria has an excellent presentation style. The hints and tips are invaluable for any marketing student looking to go freelance.
Senior Lecturer, University of Stirling
Victoria Taylor is one amazing speaker. She came to talk to our Start Up Journalism students about her entrepreneurial journey in setting up her own business and left a lasting impression. She gave brilliant advice not just on freelancing and the value of great marketing, but on the importance of work-life balance and prioritising mental health. Her talk was hugely relatable and genuinely inspiring.
Senior Lecturer, University of Derby
Victoria, the managing director of Touchpoints Marketing has been a guest speaker on one of the digital marketing modules at Staffordshire University. Victoria shared in-depth and valuable insights on the development of marketing strategy which was highly perceived by the students. At the end of the session, students were inspired by her story and her approach to marketing strategy. I recommend Victoria as guest speaker as she will be adding value to students’ knowledge through her extensive experience.
Interim Course Director, University of Staffordshire
Victoria gave a two hour masterclass and workshop on areas around putting together a Marketing plan for my masters group of digital marketing students. Focussing on practical use of relevant models, the students worked through scenarios to help with their writing of a marketing plan as their summative assessment on this module. The discussion was extremely helpful to the group as a whole and to individual groups as they applied Victoria’s points to their own plans.
Lecturer, Royal Holloway University of London
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